Taobuk is an international book festival held in Taormina every year. The festival focusing mostly on literature hosts a variety of cultural events related to a common thread being "The Otherness" for this edition. A group of selected students on behalf of Abadir - Accademia di Design e Arti Visive, partner of the festival, was commissioned to design the event: “Design Promenade”. Essentially, twenty-nine shops on the main street supporting the festival would showcase a book and an iconic design object related to the theme of the festival inside the shop.
Taobuk requested to produce a series of creative assets to consistently create awareness, enhance visibility, and simplify the overall experience of the visitors. Specifically, the requirement were:
1. Highlight participation of the partner shops; make them visually related/connected to a common brand identity system; make them part of an itinerary.
2. Design a book stand consistent to the brand identity system.
3. Design a message board consistent to the brand identity system, thus encouraging visitors to actively participate in the project.
4. Design Flyers, map and postcard invitations
Design team: Francesco Aloisio, Giorgia Bonaventura, Luigi D'amico, Carla Musumarra