Each student was allocated 10 minutes to test the website and take notes of relevant usability issues. At the end of the session, the outcome was discussed, and a severity code assigned to each item. We classified them by category and voted for the ones that needed the most attention respectively: mobile app, user community, listings page, experiences section and product search. My team was assigned the product search.
I wished I could search directly for ski…”
and searched elsewhere…”
The location-selector only allowed a specific choice…”
We hypothesised that removing this limitation and allowing more freedom in the search would accommodate a broader audience and reduce the percentage of unsuccessful users.
Soon after we began sketching on paper some user flows and rough wireframe:
Wireframes explained below: